If you are looking for some fresh and unique designs to update your wardrobe, then you might want to keep an eye on some of the up-and-coming Indian fashion designers. Recently, the most promising brands that are worth watching out for.
One of these brands is Torani, launched in 2018 to bring Indian simplicity to the forefront. The brand uses age-old crafts from different parts of the country to create timeless classics that last beyond a single season. Torani’s collection includes handwoven Chanderi, hand-painted chintz on mulmul, and floral kurtas, saris, and sharara sets that are perfect for any occasion.
Another brand that’s making waves is Poochki, which was launched in 2015. The brand not only has a design studio that specializes in hand-block printing and other Indian handcrafts but also a restaurant in its space. Poochki is inspired by fauna and features hand-drawn illustrations that are carved into wooden blocks and then hand-printed onto carefully chosen textiles.
Lastly, there’s Itrh, a brand that was founded in 2019. Itrh creates Indian ethnic wear that showcases age-old crafts like kalamkari, Madhubani, Chikankari, and gota weaving. The brand’s collection includes boldly hued kurtas and sharara sets featuring gota work and zardozi. It celebrates the rich opulence of Indian crafts and aims to revive age-old skills while preserving India’s heritage.
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