Chimi, a brand synonymous with chic and futuristic eyewear, is set to make its dazzling debut in India. The brand, has been supported by celebrities such as Kendall Jenner, Hailey Beiber, Beyoncé, and Billie Eilish, has recently raised 1.8 million euros in funding and launched a ready-to-wear line. Chimi’s chill yet fancy style works great in India, where bold and extravagant design rules.
Charlie Lindström, co-founder and creative director, is excited about launching in India. “Launching here is a thrill. Seeing our sleek Scandinavian design go global is amazing,” he said. Trendy eyewear, inspired by function and style, is handcrafted with top-notch materials and comes in vibrant colours.
While the initial launch focuses on sunglasses, Chimi has exciting plans to expand its range in India,
Chimi began crafting top-tier eyewear with a sleek and futuristic Scandinavian vibe using top-notch materials. Their Core Collection has 10 timeless glasses suitable for everyone, promising a style that lasts through the ages.
Beyoncé rocked the 007 Guava style from Chimi’s Core Collection on a sunny beach holiday, while Billie Eilish matched her vibrant green locks with the Kryptonite Green style from the Neon Collection. The brand’s debut ready-to-wear line, a 20-piece gender-neutral capsule, hit shelves in May this year.
Chimi’s debut in India rolled out with sunglasses, but they have big plans to expand their offerings soon. With Jio World’s Plaza’s launch and the upcoming Galeries Lafayette, India is becoming a hotspot for luxury brands, drawing them in as the next big market.
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