2024’s Consumer Chronicles: Brand Battles and Food Fashions

In 2024, consumer trends saw a fusion of fashion, sports, and lifestyle changes. Here’s a breakdown:

Food & Fashion:

All the luxury brands delved into food collaborations, with Balenciaga and Erewhon joining forces for the see-now-buy-now collection. Also, all young consumers highlighted affordable luxuries like takeaway coffee or smoothies, turning them into social media content.

Luxury and beauty brands jumped on this trend, collaborating on food products and themed food concepts for brands like Burberry and Chanel.

Fashion & Sports:

Oh, I love that. Sports stars took over fashion events, making a buzz in the front row. Tennis became a focal point, with brands like Louis Vuitton and GUCCI aligning with tennis sensations for ambassadorship. This is a unique bond between fashion and sports that is predicted to deepen and embrace diverse sports audiences, while sports brands become popular. People love to be sporty everywhere. Brands like Nike and Adidas make forays into fashion.

Minimalism Vs Maximilsm

Minimalism is to understand elegance and sleek design rules, drawing consumers away from flashy logos and streetwear. Maximalism, on the other side, is the allure of bold statements and maximalist fashion surged, seen through brands like Miu Miu championing glittery styles and embracing concert-inspired trends.

Consumer Scepticism:

Consumers become wiser, they are seeking detailed product reviews whether online or offline and showing satisfaction and disappointment towards influencers. Dupe culture surged, with creators sharing affordable alternatives to luxury items. Brands reacted by embracing user-generated content and turning online criticism into satire, resonating well with today’s audience.

The interplay of fashion, lifestyle, and consumer behaviour defined the evolving landscape of 2023.