At the Gucci Ancora showcase in Singapore, the spotlight is on the new Gucci Jackie Bag designed by Sabato De Sarno. The bags, displayed on striking red pedestals, are turning heads. What’s catching everyone’s eye is the Indian touch in the bag’s embroidery. This detailed work, which is quickly gaining popularity, has been crafted in Mumbai.

The Gucci Jackie Bag has been a timeless classic since 1961, it is primarily popular because it was cherished by Jackie Kennedy Onassis. It is a prominent piece in Gucci’s leather goods, in a row, contributing significantly to the brand’s income of around 52%. In the latest Spring/Summer 2024 collection, the Jackie bags flaunt eye-catching baubles so large they could grab the attention of passing cars.

At the Singapore showcase, the crystal mesh Gucci Jackie bag has been stopping fashion editors and influencers in their tracks. The bags are particularly attractive due to their shiny appearance, which humans are naturally drawn to. Thai Internet sensation Jirawat Sutivanchisa, better known as Dew, caused a stir when he entered the event and immediately made a beeline for the bags.

Apart from the embroidery, designer Sabato De Sarno has also given thought to how the Gucci Jackie bag should be carried. This bag is meant to be slung over the shoulder for maximum aerodynamics, allowing you to carry your belongings without being weighed down. Undoubtedly, there is some kind of strong Mumbai connection to this iconic Gucci bag.